book case studies client sample portfolio

Hand Lettering Made Easy craft book

Objectives:To share new techniques for using Marvy Uchida pens for craft projects thereby increasing retail pen sales. To share the beauty of the projects to motivate craft customers to buy additional products.

Solution:Full color book showing projects for scrapbooking, cardmaking, and fabric art all featuring hand lettering using Marvy Uchida pens. Projects included step-by-step photos and lettering templates.

Results:The book has been actively featured in Michaels Craft stores and sales of the featured pens have more than doubled.

The information and presentation of our pens in the craft book you produced resulted in a dramatic increase in sales.
—Steve Harmon, Vice President of Marketing, Uchida America Corp.

The Magnetic Boss business book

Objectives:To reconnect with clients after a non-complete clause with a past employer expired. To create a book-brochure that works as a calling card that won't be thrown away.

Solution:Create hard-cover book with the graphic identity of Henman Performance Group. Make interior professional, information-packed yet skimmable with sidebars on each page.

Results:Books have been distributed by mail, hand and via accountants and other affiliates. Consulting business from past clients grew into 6 figures by year-end.

Elaine Floyd underpromises and overdelivers. She transformed my manuscript into something that will drive the future growth of my consulting business.
—Linda D. Henman, Ph.D., Henman Performance Group, Inc.

Beyond Chronic Pain patient guide

Objectives:To transition practice from working with the elderly to working with people of all ages with chronic pain. To establish expertise and credibility within an emerging field without the benefit of an M.D.

Solution:To create a guide that can be used by patients and caregivers. Invite readers to sign up for a Web newsletter to build list and create community. Offer CDs, teleconferences and event products to the list.

Results:Reviewed in a full-page article in the St. Louis Post-Dispatch. The book is being sold by Missouri Pain Initiative to consumers and is available in local Borders stores. A book publicity campaigned was launched in September, timed to National Pain Awareness Month.

Working with Elaine Floyd has revolutionized my brand and my business. The look and feel of my products fits my message and makes me energized to promote them. Thank you for bringing calm and clarity to the complexity and chaos of the publishing world.
—Rebecca Rengo-Kocher, author, Beyond Chronic Pain

Split Second Selling business book

Objectives:To launch a product line that promotes and enhances Getting to the Finish Line's selling system. To package a selling book in an appealing way and use to launch graphic identity of Getting to the Finish Line.

Solution:Developed the name Split Second Selling and outlined a series of additional books with "split second" in the title or subtitle. Reinforced this message with cover, section, chapter and page graphics reflecting a sprinting theme. Set up the book with interactive training.

Results:Positive testimonials in advance reader copy printing from industry experts. Spin off product of the Split Second Field Guide in process. Consulting work resulting from sending initial advance copies to prospects.

The approach you've taught me mirrors the training approach I use for adult learning. My book in print reflects the message that clients get when I show up in person and also mirrors the messages on my Web site. The overall package results in a fast-paced, closed-loop lap around the results track!
—Drew Stevens, author, Split Second Selling

To fine-tune your objectives and create a book that's a marketing tool for your products and services, get started by e-mailing Elaine Floyd with a summary of your book idea or goals.