about elaine floyd

Elaine Floyd maximizes value to her consulting clients through her unique experience of having been commercially published, self-published and, through her EFG imprint, commercially publishing the works of other authors.

As an information products creator for over 20 years, she helps her clients achieve a competitive edge by combining her direct knowledge of publishing with trends in the book industry to develop publishing systems and strategies.

Together, she's sold almost 1/2 million books. Elaine's work has been featured in AdWeek, The New York Times, Good Morning America, USA Today, The Wall Street Journal, Inc. Magazine, Better Homes & Gardens and on The Today Show. Her work has been sold to Walmart, major book and craft stores, libraries, catalogs, Doubleday Business Book Club, seminar companies and international publishers for translation into languages such as Russian and Chinese.

Ms. Floyd's background enables her to offer a rare combination of communications skills and technical savvy. She holds a bachelor's degree in engineering from the University of Louisville and was an early pioneer of desktop publishing (in 1985) and of Web publishing (in 1995). One national magazine named her "The Martha Stewart of information products."

Elaine lives and works in a historic St. Louis neighborhood with her husband and two teenage children who keep her connected to reaching the next generation of information consumers. (Meanwhile, she tries to get them off of the Internet and to put their noses in books!)

about efg publishing

Founded in 1986 under the name of EF Communications, the company was one of the first commercial publishers to use desktop publishing technology in Nashville, TN, home of one of the first Printers' Rows.

From its start as a writing, design and printing service for business-to-business marketing-style newsletters, the company later expanded to book publishing and moved to St. Louis, MO. After publishing 11 books on newsletters, the company was asked by its distribution network to publish works on scrapbooking and photobooks. This led to publishing an additional 14 books for the general consumer market.

This stage of the company's history has proven invaluable in the knowledge gained on how to produce full-color, consumer-friendly books. This knowledge is now being transferred back to the base of the company's mission, helping business owners and marketers build more business by sharing what they know with their clients and prospects.

The booked series of products and consulting has been designed to facilitate businesses using books as marketing tools.

efg imprint books:

Marketing with Newsletters, by Elaine Floyd(1st, 2nd, and 3rd eds)
Making Money Writing Newsletters, by Elaine Floyd
Newsletter Editor's Desk Book, by Marvin Arth & Helen Ashmore
Newsletter Editor's Handbook (updated version of the book above), by Marvin Arth, Helen Ashmore & Elaine Floyd
101 Ways to Save Money on Newsletters, by Polly Pattison
Quick and Easy Newsletters, by Elaine Floyd (disk and book system, 1st & 2nd editions)
Marketing Your Bookstore with a Newsletter, by Elaine Floyd
Creating Family Newsletters, by Elaine Floyd
Kids Rule the World:  Internet Writing Kit, by Susan Todd
Boredom Blasters, by Susan Todd
I'm Too Blessed to Be Depressed, by Joanna Campbell Slan
Bless This Mess, by Joanna Campbell
Can I Lie on My Resume?, by Rose Jonas
Scrapbook Storytelling, by Joanna Campbell Slan
Storytelling with Rubber Stamps, by Joanna Campbell Slan
Quick & Easy Pages, by Joanna Campbell Slan
One Minute Journaling, by Joanna Campbell Slan
Adventures in Journaling, by Joanna Campbell Slan
The Book of Me, by Angie Pedersen
Growing Up Me, by Angie Pedersen
The Book of Us, by Angie Pedersen
Hand Lettering Made Easy, by Debra Beagle