News at efg:

• We've successfully placed one of our medical expert clients with a major brand publisher. More details once this is official.

• Portfolio photobook services now allow clients to customize and print one book at a time. These books are full color, hardback with a dust jacket and premium paper throughout. The will make an impression on anyone you're trying to woo, wow, or thank.

• For those hestitant to invest in a full book project, you may be able to achieve your same objectives with a booklet. Samples now available.

• Back in October, a financial expert from Texas flew to St. Louis, presented his information to our team and now has a printed book in hand to show prospective clients. For experts too busy to write but who want their unique ideas presented in a book, ask about our new ghost writing services.

7 ways experts market through a book

As part of a presentation for the St. Louis Chapter of the International Coaching Federation, we discuss how a tip sheet can be used as a way to attract clients. Here is a sample from efg publishing sharing some of the most effective tips for turning your book into business, 7 Ways St. Louis Area Coaches Market with Books.

Self-publishing secrets teleseminar

Join me and Rebecca Morgan, SpeakerNet News editor and expert interviewer, on July 8th for the teleseminar, Self-Publishing Secrets: How to produce your own bestseller. Read all of the details and sign up to join the broadcast (or receive the CD recording after July 8th) at SpeakerNet News.

Turning your book into business

The Books2Business consulting services from Elaine Floyd are designed to help you achieve your marketing goals for writing and publishing your book—all while increasing your book's value and appeal to your readers.

Download and skim through the free 60-page ebook, Good Looks for Your Book, or see the services portfolio to see samples of past projects. If you have a book written and are ready to have it published, e-mail Elaine Floyd at efg for a detailed quote on getting your book produced and printed. Elaine can also help commercially published authors to assure their book's title, chapter names, editorial content, visual elements and publisher's marketing plan all combine to help create a book that drives business.

Authoring a book helps establish you as a subject-matter expert and thought leader. Your book opens doors to media interviews and speaking opportunities that are often closed to the bookless. At the same time, your book can show your services and projects in an educational way that customers and prospects value.

Free 2009 Marketing Gravity Planner for Consultants

The slowdown of 2009 has brought a hidden opportunity for many top consultants -- time to spend on practice and personal development. It's a great time to update your marketing plan, too.

Take a quick check-up by reviewing or creating your Marketing Gravity (tm) strategy by downloading the 2009 Marketing Strategies checklist developed in conjunction with Alan Weiss (The Million Dollar Consultant).